In anticipation of the 2012 Olympics in London, the UK enacted a statute designed to ban ambush marketing. The London Olympic Games and Paralympics Act 2006 created a new intellectual property right called the London Olympics Association Right. The new right complements -- and goes beyond -- the rights already granted by traditional trademark law. The new right's novel details are explained in Olympic Crackdown on Ambush Marketing by UK lawyers Joanna Boag-Thomson and Paul Carlyle, and in Ambush Marketing vs. Sponsorship Values at the London Olympic Games 2012 by German lawyer André Soldner.